LED perimeter
350 matches a year. 15,000+ minutes of advertising. Your logo in the shot of every attack.
LED perimeter
LED perimeter advertising is the most direct way for a brand to become part of the match. LED boards around the pitch show rotating messages from several advertisers in the rhythm of the game – seen by every fan in the stands and every viewer at home, because the perimeter sits exactly where the broadcast camera points most of the time.
Since 2019 Yubacom has run LED perimeter boards at national federation, club and international tournament matches – from the domestic league and the Bosnia and Herzegovina national team to the UEFA Women's U17 and U19 Euros – in five countries of the region. As both equipment supplier and agency, we handle the whole process: selling the slots, producing the LED ads, proofing and running the live playout during the match.
1,300+m² of LED displays
Our own LED fleet for stadiums, arenas and events – perimeter, mobile screens, MoveLED, LED walls and LED posters.
See LED equipment →- 01
Visibility in the stadium and on TV
The perimeter is in shot during attacks, stoppages and replays – your message travels with the match feed.
- 02
Rotation instead of a static banner
Animated messages catch the eye and can change from match to match without reprinting.
- 03
Clearly defined minutes
You know in advance which matches and how many minutes your brand gets on the perimeter.
- 04
Production included
Our designers create content in the exact perimeter resolution, with animation that reads from a distance.
- 05
Live operation
A match-day operator runs the rotation and reacts to goals, breaks and key moments.
- 06
Regional reach
One partner for matches in five countries and six sports.
- 01
Message and logo
Send your logo, key message and preferred period. We help you choose matches and minutes.
- 02
Production
We create static and animated versions adapted to the format and rotation speed.
- 03
Proof
You see how the ad looks on the perimeter and approve the final version.
- 04
Playout
The ad enters rotation and our team runs the playout throughout the match.
What an LED perimeter is and how rotation works
An LED perimeter is a chain of connected LED modules forming one long strip around the pitch. Software rotates the content according to a prepared schedule: each advertiser gets its own slots and the total airtime is spread across the match.
Unlike a printed banner, an LED ad can be animated, synchronised across the full length of the perimeter and changed without anyone touching the hardware. Thanks to the panel brightness the message is clear both in daylight and under floodlights, and on TV it looks like part of the game itself. For a deeper explanation read the guide what is LED perimeter advertising.
For brands
The perimeter is a natural choice when you want the reach of big sporting events without your message being skipped like an ad break. It works for awareness campaigns, product launches, seasonal promotions and brands that want to tie their name to a national team or league long-term.
More than 100 brands have appeared on Yubacom's perimeter – from banks and insurers to breweries, retail and technology companies. See our references.
For federations and clubs
For federations and clubs we offer a complete solution: equipment, match-day technical support, content production and commercialisation of the advertising inventory. The perimeter becomes a stable revenue stream, and you get a partner who takes over the playout. For permanent installations see LED screen sales and installation, and the hardware specs on LED equipment.
The perimeter in numbers
- sports events per year where we produce the LED perimeter
- 350
- minutes of advertising delivered on LED displays per year
- 15,000+
- brands promoted
- 100+
- national federations in long-term partnership
- 10+
LED rotation example
coming soon
Video description: The camera glides low over a stadium pitch – the build-up to a match where the LED perimeter carries brand messages.
FAQ
How many minutes of advertising do I get per match?
It depends on the package and the number of advertisers. Before booking you receive the exact schedule of minutes per match.
Is the perimeter visible on TV?
Yes – the perimeter sits next to the pitch, so it is in shot for most of the game, including attacks, stoppages and replays.
Do I need a finished animation?
No. A logo and a message are enough; we handle LED content production.
Can I change my ad during the season?
Yes. LED content can be swapped between matches, with no printing or installation costs.
Which competitions do you cover?
National federation, club and international tournament matches (e.g. UEFA Women's U17 and U19 Euro, World Aquatics Men's Water Polo World Cup) in football, basketball, volleyball, handball, water polo and combat sports. You receive the exact calendar with the quote.
Tell us your period and target audience – we will suggest matches and format.