Production
Animation that reads from 50 metres and from the TV shot.
Production
Creating LED ads follows different rules than web or print design. A perimeter is an extremely long, low format, the message is visible for a few seconds, and the viewer is far away or watching through a camera. Text size, contrast and animation speed make all the difference.
Our production team prepares content for LED perimeters and screens every day. We know which colours work under floodlights, which animation rhythm does not tire the eye, and how a logo behaves in the TV picture.
- 01
Design for the format
Creative adapted to the exact resolution and aspect ratio of the perimeter or screen.
- 02
Motion graphics
Animated versions that grab attention without losing legibility.
- 03
Technical preparation
Delivery in formats the playout system accepts.
- 04
Fast changes
Updating the message between matches – new promotions, prices or slogans.
- 01
Materials
Logo (vector), message, brand colours and deadline.
- 02
Concept
We propose static and animated versions.
- 03
Proof
We send a preview and align changes.
- 04
Delivery
Final files go straight into perimeter rotation.
Format specifications
Exact perimeter and screen resolutions depend on the system and venue. You receive the specifications with your quote; for general advice on formats and message length read the guide how to prepare an LED perimeter ad.
- Stadium LED perimeter: pixel pitch P8, cabinet 960 × 960 mm, 3840 Hz
- Mobile screens, MoveLED and modular LED walls: pixel pitch P3.9, cabinet 500 × 1000 mm, 7680 Hz
- HIKVISION LED posters: pixel pitch P1.8
Tips for a good LED ad
- One message per ad – a logo and a few words at most.
- High contrast: bright content on a dark background reads best.
- Large type without thin strokes.
- Animation that starts and ends with the logo.
Content that gets seen
- minutes of advertising delivered on LED displays per year
- 15,000+
- sports events per year where we produce the LED perimeter
- 350
- brands promoted
- 100+
Video description: Close-up of glowing LED pixels – detail of perimeter and screen hardware.
FAQ
What do I need to send for an LED ad?
Your logo in vector format, the message and brand colours. If you have brand guidelines, send those too.
Do you also produce content for event screens?
Yes. We prepare content for LED screen rental too – loops, presentations and stage graphics.
Can I use my existing TV commercial?
A TV spot is usually not adapted to the perimeter format. We can use it as the basis for a new LED version.
How long does production take?
It depends on complexity. We agree the deadline in the quote; simple changes are quick.
You will get an ad built for the perimeter, the screen and the TV shot.