Sports marketing
Sport is the only medium people watch live, together and with emotion. We help brands be part of it.
Sports marketing
Sports marketing is more than a logo on a shirt. It is a way for a brand to enter the story fans live – with the national team, club or event that matters to them. A good sponsorship brings visibility, but also something classic advertising struggles to buy: trust and goodwill.
Since 2019 Yubacom has been the leading sports marketing agency in Bosnia and Herzegovina, working with more than 10 national federations and 100+ brands. We plan and buy media space for advertising campaigns, connect companies with the right sport and the right opportunities, negotiate packages and make sure the sponsorship is visible on the pitch, in the media and on social networks.
- 01
Sponsorship strategy
We choose the sport, competition and partnership level based on your goals and budget.
- 02
Package negotiation
We align rights, visibility and activations with the federation or club.
- 03
Activations
Fan promotions, giveaways, social content and match-day events.
- 04
Pitch-side visibility
LED perimeter, stages, press walls and other branded spaces.
- 05
Measuring results
Together we define success metrics and track them throughout the partnership.
- 01
Goals
What does the brand want: awareness, sales, image or loyalty?
- 02
Partner selection
We propose a federation, club or event that fits your audience.
- 03
Package and contract
We define rights, visibility and activations.
- 04
Delivery
We run execution through the season and adapt the plan.
Why brands invest in sport
Sporting events gather large audiences at the same moment, and the emotion of the match transfers to the brands that are part of it. That is why sponsorship works especially well for companies seeking broad awareness or a connection with the local community. Read more in the guide sports marketing in Bosnia.
Sports and federations
We work with more than 10 national federations in football, basketball, volleyball, handball, water polo and combat sports – in five countries of the region. See our references and LED perimeter advertising, the most visible part of a sponsorship package.
A network that works for you
- national federations in long-term partnership
- 10+
- countries
- 5
- sports
- 6
- brands promoted
- 100+
Video description: Fans in the stands – the emotion brands share through sport.
FAQ
Which brands can sponsor sport?
Almost any – from local companies to regional leaders. What matters is that the sport and audience match your goals.
Do you only work with football?
No. We work in football, volleyball, handball, water polo and judo.
How long does a sponsorship contract last?
From a single event to several seasons. Longer partnerships usually create a stronger link between brand and sport.
Can you organise an activation at a match?
Yes. Alongside the perimeter we organise match-day activations in agreement with the organiser. See also hospitality and events.
Tell us your goal and budget – we will suggest the sport, partner and package.